Seasons play a key role in the number of bike rides<\/strong><\/li>\n<\/ul>\n\n\n\nAct: Drawing Conclusions and Making Decisions<\/h2>\n\n\n\n
From these insights, it is clear that having members is much more beneficial for Cyclistic than having casual riders.<\/span><\/strong><\/p>\n\n\n\nIf the company wants to increase its Members, it would be beneficial to focus on special offers on the weekends during the Spring to Summer periods<\/strong> where they will offer people to become members at a discount. <\/strong><\/p>\n\n\n\nI would also recommend an even deeper analysis where you would look into the states and cities of these customers<\/strong>. With that data, you will be able to see in which areas the Marketing team needs to focus their targeted advertising.<\/strong> <\/p>\n\n\n\nIt would also be very beneficial to have information on the age range of the customers and the routes that are taken the most<\/strong>. That way, if the company wants to have billboards, posters, or additional stands, then you can measure which spots are more popular for the customers<\/strong>. If the company sets up stands, you can gather data to see which areas are getting the most member sign-ups <\/strong>which will be very beneficial for the development of the company.<\/p>\n","protected":false},"excerpt":{"rendered":"A great case study for beginner data analysts looking to start building their portfolio. 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A great case study for beginner data analysts looking to start building their portfolio. All done in Excel!<\/p>\n","category_list":"Case Study<\/a>, Data Analytics<\/a>","author_info":{"name":"themindedmarketing","url":"https:\/\/www.themindedmarketing.com\/author\/themindedmarketing\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/www.themindedmarketing.com\/wp-content\/uploads\/2023\/08\/Cyclistic-Case-Study.png",2240,1260,false],"thumbnail":["https:\/\/www.themindedmarketing.com\/wp-content\/uploads\/2023\/08\/Cyclistic-Case-Study-150x150.png",150,150,true],"medium":["https:\/\/www.themindedmarketing.com\/wp-content\/uploads\/2023\/08\/Cyclistic-Case-Study-300x169.png",300,169,true],"medium_large":["https:\/\/www.themindedmarketing.com\/wp-content\/uploads\/2023\/08\/Cyclistic-Case-Study-768x432.png",768,432,true],"large":["https:\/\/www.themindedmarketing.com\/wp-content\/uploads\/2023\/08\/Cyclistic-Case-Study-1024x576.png",1024,576,true],"1536x1536":["https:\/\/www.themindedmarketing.com\/wp-content\/uploads\/2023\/08\/Cyclistic-Case-Study-1536x864.png",1536,864,true],"2048x2048":["https:\/\/www.themindedmarketing.com\/wp-content\/uploads\/2023\/08\/Cyclistic-Case-Study-2048x1152.png",2048,1152,true]},"post_excerpt_stackable_v2":"A great case study for beginner data analysts looking to start building their portfolio. All done in Excel!<\/p>\n","category_list_v2":"Case Study<\/a>, Data Analytics<\/a>","author_info_v2":{"name":"themindedmarketing","url":"https:\/\/www.themindedmarketing.com\/author\/themindedmarketing\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/www.themindedmarketing.com\/wp-json\/wp\/v2\/posts\/2842"}],"collection":[{"href":"https:\/\/www.themindedmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themindedmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themindedmarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themindedmarketing.com\/wp-json\/wp\/v2\/comments?post=2842"}],"version-history":[{"count":11,"href":"https:\/\/www.themindedmarketing.com\/wp-json\/wp\/v2\/posts\/2842\/revisions"}],"predecessor-version":[{"id":2868,"href":"https:\/\/www.themindedmarketing.com\/wp-json\/wp\/v2\/posts\/2842\/revisions\/2868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themindedmarketing.com\/wp-json\/wp\/v2\/media\/2854"}],"wp:attachment":[{"href":"https:\/\/www.themindedmarketing.com\/wp-json\/wp\/v2\/media?parent=2842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themindedmarketing.com\/wp-json\/wp\/v2\/categories?post=2842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themindedmarketing.com\/wp-json\/wp\/v2\/tags?post=2842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}