{"id":1666,"date":"2021-12-06T18:00:00","date_gmt":"2021-12-06T18:00:00","guid":{"rendered":"https:\/\/www.themindedmarketing.com\/?p=1666"},"modified":"2022-07-21T16:10:59","modified_gmt":"2022-07-21T16:10:59","slug":"twitch-seo","status":"publish","type":"post","link":"https:\/\/www.themindedmarketing.com\/twitch-seo\/","title":{"rendered":"Twitch SEO: The Best Way To Optimize Your Channel"},"content":{"rendered":"\n

Disclaimer: This page may contain some affiliate links. If you click through and purchase an item, we may earn a commission<\/em>. Thank you for supporting Minded Marketing!<\/em><\/mark><\/p>\n\n\n\n

Search Engine Optimization on Twitch (Twitch SEO) is one of the most significant things that you can do to grow your Twitch channel. This is the process of optimizing your Twitch channel to gain organic traffic without having to constantly promote it.<\/strong><\/p>\n\n\n\n

But I bet you didn’t even know that Twitch SEO was a thing?<\/p>\n\n\n\n

Am I right? <\/p>\n\n\n\n

Well, don’t worry because neither did I!<\/p>\n\n\n\n

And to my surprise, a lot of my Twitch friends didn’t know either. So that inspired me to dig deeper into the topic and find out as much about SEO on Twitch<\/strong> as I could. <\/p>\n\n\n\n

Considering that I plan on trying to stream in the future, it’s probably best that I try to know what I am doing before I begin.<\/p>\n\n\n\n

So in this article, I will share all of the latest Twitch optimization strategies<\/strong> and tell you how you can implement them.<\/p>\n\n\n\n

I wouldn’t be called the SEO Queen<\/strong> if I didn’t give you guys all the SEO tips and tricks that I could find!<\/p>\n\n\n\n

So let’s get right into it.<\/p>\n\n\n\n

What is SEO?<\/h2>\n\n\n\n

Before getting into Twitch SEO, it might be best to know what SEO is, to begin with.<\/p>\n\n\n\n

I have a full beginner’s guide to SEO<\/a> that you can read but let me try to condense it as best as I can for you.<\/p>\n\n\n\n

SEO <\/strong>is short for Search Engine Optimization<\/strong>. This is the process of optimizing content to be able to show up in search results. <\/p>\n\n\n\n

Depending on what platform you are on, SEO can have different processes<\/strong>. For example, the process for Google <\/strong>is different from the process on Pinterest<\/a>.<\/p>\n\n\n\n

But they all have the same end result: to show up in search results.<\/em> <\/p>\n\n\n\n

How do you do this?<\/p>\n\n\n\n

By using keywords <\/strong>that will help you show up when people search for things. <\/p>\n\n\n\n

Keywords are words or phrases that people enter into search bars.<\/p>\n\n\n\n

Things like how to grow on “twitch”<\/strong>, “Twitch SEO”<\/strong>, and “Get more subscribers on youtube”<\/strong> are all keywords.<\/p>\n\n\n\n

Generally speaking: you want to use keywords that have a good search volume and low competition.<\/strong><\/p>\n\n\n\n

This is really important<\/strong> and is the basis for understanding SEO so please take note of the aforementioned statement.<\/p>\n\n\n\n

Good search volume <\/strong>means that it is a keyword that a lot of people are looking for. Low competition means<\/strong> that it is a keyword that is easier to target.<\/p>\n\n\n\n

I highly suggest you read my beginner’s guide to SEO <\/a>to get a better understanding of how you can start working with SEO.<\/p>\n\n\n\n

You may be thinking. Why is this important for you? <\/em><\/p>\n\n\n\n

We’ll get into that in a minute.<\/p>\n\n\n\n

Why do you need SEO on Twitch?<\/h2>\n\n\n\n
\"twitch<\/figure>\n\n\n\n

People tend to equate SEO with Google not knowing that SEO is everywhere<\/strong> nowadays. <\/p>\n\n\n\n

Think of it this way: If there is a search bar, there is SEO.<\/strong><\/p>\n\n\n\n

One of the fastest ways to grow on any online platform is to get organic search traffic. <\/p>\n\n\n\n

Believe it or not, not only can you show up in search results on Twitch<\/a>, but if you optimize your content enough, you can also show up on Google.<\/p>\n\n\n\n

Google is the biggest search engine in the world with nearly 11 billion searches per month<\/strong>. So the possibilities are endless when it comes to the amount of traffic that you can get to your content.<\/p>\n\n\n\n

Imagine being able to almost fully rely on search traffic alone<\/em> and not need to spend hours promoting your content?<\/p>\n\n\n\n

Getting search traffic means more views, subscribers, and engagement. All of which are major factors when it comes to growing on Twitch.<\/strong><\/p>\n\n\n\n

Thankfully, the same process that you use to optimize your content on Twitch will also get you ranking on Google.<\/p>\n\n\n\n

So let me give you two other reasons<\/strong> why you should focus on SEO a bit more.<\/p>\n\n\n\n

Twitch Discoverability Is Not Helping<\/h3>\n\n\n\n
\"Twitch<\/figure>\n\n\n\n

I must say, from all of the platforms that I have done SEO for, Twitch is probably one of the worst when it comes to discoverability. <\/strong><\/p>\n\n\n\n

When it comes to optimization, there isn’t much you can do and you have to be live in order to be “discovered.” <\/p>\n\n\n\n

This means saying bye-bye to getting views in your sleep.<\/p>\n\n\n\n

Well…unless you stream yourself sleeping.<\/em><\/p>\n\n\n\n

The closest thing I can compare this to is Youtube’s Home Page<\/strong> that proposes different videos according to the viewer’s watch history and what youtube thinks they will be interested in.<\/p>\n\n\n\n

But where Youtube has them beat is that the creator does not have to be online<\/strong> in order to be discovered. Your channel can continue to grow without you being online.<\/p>\n\n\n\n

Not only that, but if you stream on Twitch today, it will not show up in any search engine besides Twitch. <\/p>\n\n\n\n

I am going to be VERY honest and say that focusing on discoverability alone is going to make growing on Twitch a lot harder.<\/strong><\/p>\n\n\n\n

Ranking on Twitch Doesn’t Last Long<\/h3>\n\n\n\n
\"Ranking<\/figure>\n\n\n\n

You will have more luck trying to rank in search on Twitch than waiting to be discovered. <\/p>\n\n\n\n

Why? <\/p>\n\n\n\n

Because your live streams can show up if someone is searching<\/strong> for a specific topic and you have optimized your content for that topic.<\/p>\n\n\n\n

However, there is a downside:<\/p>\n\n\n\n

It will only show up if you streamed in the last 24 hours.<\/strong><\/p>\n\n\n\n

Twitch feels like the mean girl that will only be friends with you if you are wearing this season’s hottest outfit. <\/p>\n\n\n\n

If you have not been active on the platform, you won’t show up.<\/em><\/p>\n\n\n\n

I can imagine this being a headache for creators who give high-quality content every time they stream only to see that no one is coming back to watch.<\/strong><\/p>\n\n\n\n

This is why many streamers use places like Youtube <\/a>or Twitter <\/a>to upload their streams afterward and promote their content.<\/p>\n\n\n\n

But this still requires you to do some promotion outside of Twitch.<\/strong><\/p>\n\n\n\n

Why not just do everything on Twitch and let people find you anyways?<\/p>\n\n\n\n

This is where SEO comes in.<\/em><\/p>\n\n\n\n

What is the fastest way to rank with Twitch<\/h2>\n\n\n\n

So you may be thinking: Well if discoverability isn’t working well and ranking is only temporary, what else can you do?<\/em><\/p>\n\n\n\n

Aim to rank in Google Search.<\/strong><\/p>\n\n\n\n

Yes. Google is going to be your best friend when it comes to Twitch and organic traffic.<\/p>\n\n\n\n

But wait, because Google actually has a preference. <\/p>\n\n\n\n

Brace yourselves, because I wasn’t prepared for this:<\/p>\n\n\n\n

The fastest way to rank your Twitch content on Google is to make clips.<\/strong><\/p>\n\n\n\n

Yeah! <\/p>\n\n\n\n

Google, for some reason, LOVES ranking clips that are optimized with keywords in their titles, tags, descriptions, and metadata.<\/p>\n\n\n\n

Just look what comes up when I search Valorant Clips<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Here is how well Valorant is doing right now in Google search:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Now yes, Youtube tends to show up more in search on Google. But that is not fully because of a preference for Youtube.<\/p>\n\n\n\n

Obviously, since Google owns youtube,<\/strong> it is easier for the algorithm to crawl the content. <\/p>\n\n\n\n

But Youtube also comes up more often because Youtube SEO has become more well-known<\/strong> and creators are putting in the work. <\/p>\n\n\n\n

Now that you understand what you need to do, let me show you how to do it.<\/p>\n\n\n\n

How To Do SEO for Twitch?<\/h2>\n\n\n\n

If you already know about Youtube SEO then you are already miles ahead because the steps are very similar.<\/p>\n\n\n\n

The first thing you need to do is keyword research<\/strong>. This is going to be the foundation of your SEO work. If you miss this, you basically miss it all.<\/p>\n\n\n\n

How to find good keywords for Twitch<\/h3>\n\n\n\n

You can do your keyword research for Twitch in several ways:<\/p>\n\n\n\n