Disclaimer: This page may contain some affiliate links. If you click through and purchase an item, we may earn a commission. Thank you for supporting Minded Marketing!
You may have noticed that in the past couple of years, it seems like more and more youtube channels are being made. However, there is also an alarming amount of people that quit youtube.
Why is it that such an amazing platform that pays its creators to make content would also have creators leaving?
That is a question that I myself had before.
But now that I have been on youtube for almost a year, I have been able to get a first-hand look into the youtube world.
Not just with my own experiences, but also through the copious amount of youtube friends that I have made these past few months.
And the truth is, not everything is peachy-keen in the youtube world.
So in this article, I am going to go through some of the main reasons that YouTubers decide to quit their youtube journey.
5 Reasons Youtubers Quit Doing Youtube
I am going to go through some things here that may be a bit hard to hear. But knowing what you are getting into is going to save you from having too many regrets in the future.
These are some things that I wish that I knew before I started my youtube channel.
It would have made my youtube journey a lot easier.
1- Hard Work With No Guarantee For Success
I used to believe that you get out what you put in.
Well, youtube doesn’t really work that way.
Youtubers put in hours and days for work into their content and sometimes they reap very little benefit from them.
The process of coming up with a content idea, filming the video, editing, and publishing is often overlooked as something easy.
However, most YouTubers nowadays go through a lengthy process to get content out to their viewers.
But it does not always pay off which can be very disheartening for a content creator.
Nothing hurts more than publishing a video, going to bed, and then waking up hopeful but only to find your video got zero views.
I found myself in that very situation about 6-8 months after I started my youtube channel.
There are a lot of things that I wish I knew before I started my youtube channel. So with the help of some of my youtube friends, we gathered a list of all of the things that we wish we knew before we started youtube.
You can read all about these tips in my featured youtuber blog post.
2- The Internet Can Be A Scary Place
If you think that putting yourself out there is an easy thing to do, then you may want to think again.
Having any kind of social media following where your face is out there can actually be stressful for creators.
But it is even worse when you are a youtuber due to how personal the platform has become. The audience will feel like they know you because they watch you so much.
It can be a great place to find a community however, it can also drag along a lot of haters. Meaning your comment section can become filled with a lot of negativity that you just don’t need.
It can be very hard to put so much work into something that you love only to receive backlash and hate.
Not to mention how quick it is to become involved in a scandal.
The term “cancel culture” get’s a bad rep but people are literally willing to boycott you at any time for any reason that they deem fit.
The pressure of wanting to always look presentable and say the right thing get’s to a lot of creators and in the end, it pushes them to leave.
3- Unstable Pay
You may want to be on youtube as a hobby but the reality is, Youtube is a great way to build an online brand and business.
However, a lot of people think that the only way you can make money from youtube is through the Youtube Partner Program.
This could not be further from the truth.
Matter of fact, getting paid through Ad Sense alone is one of the worst ways to make a stable income.
Ads fully depend on the company or agency that is running the ad and how much they are willing to spend on the campaign.
Meaning you could get paid $1000 dollars one month for 100,000 views and then the next month, end up will $200 for the exact same amount of views.
This can be very frustrating for a creator because it is almost fully out of your hands. And if this is your main source of income then you will have a hard time making a budget.
There are niches that have a higher CPM meaning they get paid more. Things like finance and crypto tend to get more money poured into them.
But not everybody can talk about finances and crypto on youtube.
There are other ways to make money that are a lot more stable and reliable.
If you want to learn more about it, you can read my article about making money on youtube.
4- Takes A Long Time To Grow
When they tell you that Youtube is a marathon and not a sprint, they mean business!
I have had a youtube channel for over 8 months now and posted almost every week to every two weeks.
And I STILL haven’t reached the 1000 subscriber threshold.
If you walk into this journey thinking that you are going to be youtube famous overnight then you may want to sit down.
According to Hubspot, it takes an average of 22 months for a channel to actually reach the 1000 subscriber mark.
That is almost 2 years if you are struggling to do the math.
That is a lot longer than most people are willing to wait. This is also why a lot of creators quit way before that 2-year mark.
This is not a rule by any means, however, it is just a guideline. There are several people who have gone viral on the platform in a short amount of time.
It isn’t impossible but you also shouldn’t try to go viral.
If you watch this video by Channel Makers, you will quickly see that going viral may actually be completely pointless for your channel. That is IF you haven’t set up your channel correctly.
But other than going viral, the youtube algorithm takes its time when you are a smaller channel. It also takes subscribers a while before they decide to subscribe.
So be prepared to make good content for a long time without getting much in return.
5- Youtube Is Just Not For Everyone
Last but not least, sorry to have to be the bearer of bad news, but youtube is just not made for everyone.
Unfortunately, you will not figure this out until you have been on the platform for a while. It isn’t really something that you can know beforehand.
Most creators get onto youtube thinking that it is going to be great!
Only to realize that they are either not cut out for it or they are not getting what they expected.
Youtube comes with unstable pay, crazy comments, youtube strikes, and a very mysterious algorithm.
As well as crazy content creation hours, editing, youtube SEO, and content promotion.
Now imagine walking into a room thinking you are just going to record a video and upload it. Not knowing that there is a whole battlefield of work waiting for you as soon as you close the door.
No wonder creators are running away!
The more you know about youtube before you start, the more likely you will stay and push through the chaos.
The Truth About Making Money On Youtube
One thing that we all have to keep in mind is that there are actually a lot of things that come into play when it comes to making a living from youtube.
I recommend you read my blog post about making money on youtube before you start your youtube channel.
There is a lot of information there that I wish I had when I first started out.
It will help you set up your youtube channel to become successful right from the very beginning.
It will even show you how you can monetize your channel without having to get 1000 subscribers or be a part of the youtube partner program.
You may be thinking that I am trying to discourage your from becoming a youtuber.
I am not, I swear!
What I am trying to do is make sure that you are not ill-prepared before you start your channel. I went through pure havoc during my first 6 months on youtube.
To the point where I was ready to call it quits!
But that was just because I had completely different expectations when it came to starting on youtube.
I had no idea how long it would take me and how much effort I had to put into it to grow.
I also didn’t know how little I would get in return for my hard work.
But I stuck through because I found a group of YouTubers who understood the struggle. But not everybody had the luxury of having their own community as a small youtuber.
So this blog post is to help anyone who is just starting.
It is not as easy as you think in the beginning. But if you stick with it and build momentum on your channel, you will reap the benefits for years to come.